SCHEELS

SCHEELS offers an expansive sporting goods and outdoor retail experience in Cedar Falls with athletic equipment, footwear, apparel, hunting and fishing gear, fitness products, fan merchandise, and outdoor recreation supplies. The store is popular with athletes, outdoor enthusiasts, families, and visitors exploring the area’s active lifestyle culture.

Whether shopping for trail gear, sporting equipment, or UNI fan apparel, SCHEELS provides a destination-style shopping experience that reflects Cedar Falls’ strong connection to recreation, sports, and the outdoors. Located in the Viking Plaza area close to hotels, restaurants and sports venues, it's an easy stop when you're visiting Cedar Falls for an event.